Local Businesses Can Become Involved in Base Activities through the Peterson AFB Commercial Sponsorship Program
The Air Force market is the ideal forum for event marketing. The 21st Force Support Squadron at Peterson Air Force Base partners with commercial businesses to enhance the recreational and leisure time activities for our population of more than 17,000 and their families, while increasing awareness of the sponsor’s product and services. These activities not only promote fitness and esprit de corps, but also improve the quality of life programs of our Air Force Community.
As the second largest city in Colorado, Colorado Springs has the distinguished privilege of being called home to more than 60,000 men and women serving or have served in the armed forces and their families.
Commercial Sponsorship gives sponsors the opportunity to expose their brand in Air force facilities worldwide. The United States Air Force has garnered national acclaim for their world class programs and large scale enterprises.
THE BENEFITS OF COMMERCIAL SPONSORSHIP
- Product sampling opportunities
- Face-to-face contact with Peterson military community
- Base-wide sporting events, picnics, children’s carnivals, youth sports, club promotions, family programs, and holiday parties and entertainment
- Advertisement via publications distributed across Peterson AFB
- Booth and banner display
- Generate good will and positive relationships
- Support the military community
- Improve or create brand recognition and loyalty
- Drive business through your doors through distribution of coupons and promotional materials
Affiliate your product with our successful 21st Force Support programs and events and build positive audience impressions. By sponsoring one or more of our events, you can have your company’s name and logo on all event advertising and publicity. We have a range of successful, proven tactics for implementing effective promotions such as dominant signage, high traffic locations for exhibits, tastings and samplings, active/inactive displays, strategically positioned logo and effective distribution plans for literature and coupons. Event cross marketing is also available in facilities located on the Air Force Academy and Schreiver AFB, which ensures our sponsors receive maximum impact.
21st Force Support Commercial Sponsorship & Advertising Department